Were all webmasters now
The Business Case for Web Content Management
Taking the Business Forward
Although most buying decisions are likely to be based on business efficiencies and risk avoidance issues, there are also compelling arguments for taking the online business forward:
Business DriverBusiness NeedAdvantages of Web CM
Competitive Opportunity
Rapid deployment of new web applications.
Time saving through automation of the process from start to finish.
Internet Marketing
Efficient means to make continuous site changes to keep content and presentation fresh.
The ease of making changes encourages the timely submission of content and its publication.
Sheer Volume
Scaling up of the entire website maintenance process.
A sound system architecture will support very large transaction volumes.
Targeting and Personalisation
Site / zone / page versions tailored for specific types of visitors.
The same content, or relevant portions, can be presented in a variety of ways without duplication of entry.
Mergers and Acquisitions
Presenting a consistent and coordinated online presence from existing disparate websites.
Widespread submission of content can be coordinated through workflow and presented in a standardised manner using templates.
International Operation
Localised versions taking account of language and cultural and legal differences.
Support for country site versions. Automatic routing of content via workflow for translation and subsequent review by overseas partners.
Wider Sharing of Knowledge
Ability to re-use information and share knowledge throughout the organisation and with partners.
Authorisation controls and permission settings provide a safe and secure means to open up access to information.
Improving Access to Information
Reducing the cost in time for employees, partners and customers to find relevant and timely information.
Fast and efficient information retrieval is achieved through collating content and automating navigation and search facilities. Many organisations cite this as the single justification for their intranet systems.
Where are the cost savings to be made in using content management to maintain a website or the company’s intranet?
An introduction to content management and the business case for its deployment across the four key web application areas.
The business processes in managing and maintaining your website, intranet and extranet, and how content management can automate them.
The integrated solution for website maintenance, intranets, extranets, back-office integration and business patterns for future development.
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