Taking the Business Forward
Although most buying decisions are likely to be based on business efficiencies and risk avoidance issues, there are also compelling arguments for taking the online business forward:
| Business Driver | Business Need | Advantages of Web CM |
Competitive Opportunity | Rapid deployment of new web applications. | Time saving through automation of the process from start to finish. |
Internet Marketing | Efficient means to make continuous site changes to keep content and presentation fresh. | The ease of making changes encourages the timely submission of content and its publication. |
Sheer Volume | Scaling up of the entire website maintenance process. | A sound system architecture will support very large transaction volumes. |
Targeting and Personalisation | Site / zone / page versions tailored for specific types of visitors. | The same content, or relevant portions, can be presented in a variety of ways without duplication of entry. |
Mergers and Acquisitions | Presenting a consistent and coordinated online presence from existing disparate websites. | Widespread submission of content can be coordinated through workflow and presented in a standardised manner using templates. |
International Operation | Localised versions taking account of language and cultural and legal differences. | Support for country site versions. Automatic routing of content via workflow for translation and subsequent review by overseas partners. |
Wider Sharing of Knowledge | Ability to re-use information and share knowledge throughout the organisation and with partners. | Authorisation controls and permission settings provide a safe and secure means to open up access to information. |
Improving Access to Information | Reducing the cost in time for employees, partners and customers to find relevant and timely information. | Fast and efficient information retrieval is achieved through collating content and automating navigation and search facilities. Many organisations cite this as the single justification for their intranet systems. |


